Re: MD The MOQ makes inroads

From: johnny moral (johnnymoral@hotmail.com)
Date: Tue Oct 28 2003 - 18:35:45 GMT

  • Next message: MATTHEW PAUL KUNDERT: "Re: MD What makes an idea dangerous?"

    Yeah dude. sheesh!

    >From: abahn@comcast.net
    >Reply-To: moq_discuss@moq.org
    >To: moq_discuss@moq.org
    >Subject: Re: MD The MOQ makes inroads Date: Tue, 28 Oct 2003 16:04:14 +0000
    >
    >Hi Platt,
    >
    >If quality and aesthetic value is only being offerred to us through
    >Starbucks and other large corporations attempting to "make inroads into the
    >collective American psyche" we are in a sorry state for sure. There is
    >little quality in Starbucks. It is only follow the latest trend
    >consumerism dominating American culture. WHat about the shoemaker story
    >(that you submitted to the forum a while back)? That was a good example of
    >aesthetic value that you won't find at starbucks or another major
    >corporation selling trends and instead of quality products.
    >
    >Andy
    >
    >
    > > Hi All:
    > >
    > > Interesting column by George Will about a new book by Virginia Postrel
    > > entitled, "The Substance of Style: How the Rise of Aesthetic Value is
    > > Remaking Commerce, Culture and Consciousness."
    > >
    > > Will begins by noting, "Creative thinkers do not merely answer
    > > questions that interest others, they answer question that others have
    > > not realized were interesting, or even are questions. For example:
    > > Starbucks' coffee is not that much better than everyone else's coffee,
    > > so what is Starbucks really selling?
    > >
    > > The answer, according to Postrel, is a rising appreciation of what she
    > > calls the "aesthetic imperative" in this expressive age.
    > >
    > > From just the brief description above, two ideas jump out -- "substance
    > > of style" and "aesthetic imperative" -- immediately connecting in my
    > > mind to "quality as real as rocks" and "the aesthetic nature of the
    > > conceptually unknown."
    > >
    > > Lest you think I'm stretching to make a point, consider this passage
    > > verbatim from Postrel's book:
    > >
    > > "Aesthetics shows rather than tells, delights rather than instructs.
    > > The effects are immediate, perceptual and emotional. They are not
    > > cognitive, although we many analyze them after the fact."
    > >
    > > Will adds, "Aesthetics, Postrel stresses, is not irrational or anti-
    > > rational, it is pre-rational or non-rational."
    > >
    > > Where have you read similar words before?
    > >
    > > According to Postrel, in all areas of life and living Americans are
    > > consuming design and designing themselves. If she's half right, the
    > > lure of Quality is making itself felt more and more strongly, as
    > > Pirsig's cosmic evolutionary morality predicts.
    > >
    > > As for Starbucks, "People are eager to pay Starbucks for more than mere
    > > coffee--for a sensory environment that pleases more than just their
    > > palates."
    > >
    > > Looks to me like the MOQ is making inroads into the collective American
    > > psyche despite the cold shoulder it has gotten so far from the static-
    > > bound intelligentsia. :-)
    > >
    > > Platt
    > >
    > >
    > >
    > >
    > >
    > >
    > >
    > > MOQ.ORG - http://www.moq.org
    > > Mail Archives:
    > > Aug '98 - Oct '02 - http://alt.venus.co.uk/hypermail/moq_discuss/
    > > Nov '02 Onward -
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    > > MD Queries - horse@darkstar.uk.net
    > >
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    > >
    >
    >
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