These slides may be helpful:
http://www.coba.usf.edu/departments/marketing/faculty/goolsby/What%20is%20Qu
ality/index.htm
Joao
> -----Original Message-----
> From: Dewey Doerson [SMTP:deweydoerson@yahoo.com]
> Sent: Terça-feira, 19 de Março de 2002 14:17
> To: moq_discuss@moq.org
> Subject: MD Pirsig applied to business
>
> Pirsig Theory - The quality moment is the immediate
> flux of life, the moment where subject becomes aware
> of the object. Translate this into business and I get
> - Subjects are customers willing to pay for the
> quality experience the object enables them to have.
> e.g. Paying for the quality moment of tasting a
> muffin.
>
> Does anyone have any thoughts along these lines or
> know of any books that expand on the above thought?
>
> Thanks
>
> Dewey
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