From: johnny moral (johnnymoral@hotmail.com)
Date: Tue Oct 28 2003 - 18:34:24 GMT
Hi Platt,
I appreciate the wisdom that Will and Postrel write of, and like their
choice of words ("Shows rather than tells" is very nicely put) But, to your
point about MoQ inroads, do you really think they had to read Lila to be
able to describe this? People have known for a long long time that
restaraunts can charge more if they give you a nice dining experience, or,
if they charge more, they had better give you a nice dining experience. If
there is a "new" phenomenon involved with Starbucks, it's more a function of
people being richer and needing to sit in a coffee shop to look cool, rather
than grab a donut. There is a definite "herd mentality" that makes
Starbucks popular, with everyone driving up in their Jettas and pulling out
their iBooks, or at least wishing they did. I for one don't really think
their aethestics are so great, but I can't argue with a comfy couch and some
good music instead of Dunkin Donuts's pink chairs and muzak. But Dunkin
Donuts are at least franchises and get some immigrant family semi-rich,
instead of a corporation employing wage slaves. If there is an independent
coffee shop around with petulant hippies working there, that's my
destination. Sorry to be cynical about Starbucks being an example of the
MoQ at work, I just don't like em...
johnny
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